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orientation 4 / MORCEAUX CHOISIS - Johanna Brewer about ethnography and design

Johanna then summarized what *ethnography can do for HCI*: 1. broadening the notions of requirements gathering 2. understanding social context of service increases chances of adoption (rather than just the use of technology) 3. creating new engaging experiences (things that move beyond practices people are already doing, push the envelope, push the boundaries) 4. inspired by real-world social interaction
Tags: ux ethnography
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