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Odopod - Utility Marketing: Usefulness Creates Connections

Tags: brand ux experience branding marketing strategy planning utility loyalty engagement
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Playfulness, Usability, & Context: The Three Pillars of a Delightful User Experience

Tags: usability ux play iphone emotion mobile engagement fun
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Tools of Engagement: The New Practice of User-Centered Design, by Robert Fabricant - Core77

Tags: ux design community innovation ucd usability engagement research social culture service_design bx
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Bloug: Engagement and stakeholding. And steak.

Thinking in terms of engagement, rather than experience, architecture, or interactions, has opened all sorts of doors for me, whether I'm consulting, publishing, or whatever. I look at every potential relationship between people involved in an experience, and ask "How we engage better?" and "How can they have a stake in what we're doing?" To me, that's much richer than asking how we can help users interact better, or help them find better, or entertain them better, or anything else.
Tags: ux to-read engagement
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Cracking the Engagement Code - iMediaConnection.com

Tags: ux persuasion persuasive research to-read engagement
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