http://get.boozerexperience.com/ http://get.boozerexperience.com/ http://8.asset.soup.io/asset/0175/5336_d9e5.jpeg 128 128 Don't make me drink UX stuff and that - by people that like pubs. {"tags":["analysis","marketing","social","targeting","consumer","research","audience","ux"],"type":"link","title":"The Future of Consumer Targeting | Digital Tonto","source":"http://www.digitaltonto.com/2009/future-of-consumer-targeting/","body":null} <p><a href="http://www.digitaltonto.com/2009/future-of-consumer-targeting/">http://www.digitaltonto.com/2009/future-of-consumer-targeting/</a></p>Wed, 18 Nov 2009 08:41:46 GMThttp://get.boozerexperience.com/post/34909227/The-Future-of-Consumer-Targeting-Digital-Tontourn:www-soup-io:1:34909227linkanalysismarketingsocialtargetingconsumerresearchaudienceux {"tags":["marketing","psychology","behaviour","productivity","dopamine","ux"],"type":"link","title":"What Makes Them Click \u00bb Blog Archive \u00bb 100 Things You Should Know About People: #8 \u2014 Dopamine Makes Us Addicted To Seeking Information - Applying Psychology to Understand How People Think, Work, and Relate","source":"http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/","body":null} <p><a href="http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/">http://www.whatmakesthemclick.net/2009/11/07/100-things-you-should-know-about-people-8-dopamine-makes-us-addicted-to-seeking-information/</a></p>Thu, 12 Nov 2009 11:04:34 GMThttp://get.boozerexperience.com/post/34451671/What-Makes-Them-Click-Blog-Archive-100urn:www-soup-io:1:34451671linkmarketingpsychologybehaviourproductivitydopamineux {"tags":["brand","ux","experience","branding","marketing","strategy","planning","utility","loyalty","engagement"],"type":"link","title":"Odopod - Utility Marketing: Usefulness Creates Connections","source":"http://odopod.com/blog/utility-marketing-usefulness-creates-connections/","body":null} <p><a href="http://odopod.com/blog/utility-marketing-usefulness-creates-connections/">http://odopod.com/blog/utility-marketing-usefulness-creates-connections/</a></p>Mon, 02 Nov 2009 09:38:25 GMThttp://get.boozerexperience.com/post/33350689/Odopod-Utility-Marketing-Usefulness-Creates-Connectionsurn:www-soup-io:1:33350689linkbranduxexperiencebrandingmarketingstrategyplanningutilityloyaltyengagement {"tags":["marketing","segmentation","personas","planning","ux","audience"],"type":"link","title":"Using Market Segmentation To Define Your Target Market","source":"http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm","body":null} <p><a href="http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm">http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm</a></p>Mon, 27 Jul 2009 07:35:24 GMThttp://get.boozerexperience.com/post/24058780/Using-Market-Segmentation-To-Define-Your-Targeturn:www-soup-io:1:24058780linkmarketingsegmentationpersonasplanninguxaudience {"tags":["branding","ux","marketing","brand","to-write"],"type":"link","title":"UX Magazine - Don't let branding kill your brand","source":"http://www.uxmag.com/design/303/dont-let-branding-kill-your-brand","body":null} <p><a href="http://www.uxmag.com/design/303/dont-let-branding-kill-your-brand">http://www.uxmag.com/design/303/dont-let-branding-kill-your-brand</a></p>Tue, 19 May 2009 11:11:10 GMThttp://get.boozerexperience.com/post/19541391/UX-Magazine-Dont-let-branding-kill-yoururn:www-soup-io:1:19541391linkbrandinguxmarketingbrandto-write {"tags":["research","marketing","ethnography","ux","to-read"],"type":"link","title":"Spend It Wisely: A Market Research Primer for Designers, by Brianna Sylver - Core77","source":"http://www.core77.com/blog/featured_items/spend_it_wisely_a_market_research_primer_for_designers_by_brianna_sylver_13355.asp","body":null} <p><a href="http://www.core77.com/blog/featured_items/spend_it_wisely_a_market_research_primer_for_designers_by_brianna_sylver_13355.asp">http://www.core77.com/blog/featured_items/spend_it_wisely_a_market_research_primer_for_designers_by_brianna_sylver_13355.asp</a></p>Tue, 12 May 2009 08:29:17 GMThttp://get.boozerexperience.com/post/19038818/Spend-It-Wisely-A-Market-Research-Primerurn:www-soup-io:1:19038818linkresearchmarketingethnographyuxto-read {"tags":["iiideas","ecommerce","iiideas-post","marketing","persuasion","ux"],"type":"link","title":"Does Online Browsing Bend the Laws of Scent and Relevance? | Marketing Optimization Blog","source":"http://www.iiideas.co.uk/does-online-browsing-bend-the-laws-of-scent-and-relevance-marketing-optimization-blog/2009/04/07/","body":null} <p><a href="http://www.iiideas.co.uk/does-online-browsing-bend-the-laws-of-scent-and-relevance-marketing-optimization-blog/2009/04/07/">http://www.iiideas.co.uk/does-online-browsing-bend-the-laws-of-scent-and-relevance-marketing-optimization-blog/2009/04/07/</a></p>Tue, 07 Apr 2009 13:04:59 GMThttp://get.boozerexperience.com/post/16993033/Does-Online-Browsing-Bend-the-Laws-ofurn:www-soup-io:1:16993033linkiiideasecommerceiiideas-postmarketingpersuasionux {"tags":["persuasion","ecommerce","marketing","ux","iiideas-post"],"type":"link","title":"Does Online Browsing Bend the Laws of Scent and Relevance? | FutureNow's GrokDotCom / Marketing Optimization Blog","source":"http://www.grokdotcom.com/2009/03/31/does-online-browsing-bend-the-laws-of-scent-and-relevance/","body":"A neat little article on the 'Persuasive Moment', when it is most effective to cross-sell / up-sell to the user/consumer"} <p>A neat little article on the 'Persuasive Moment', when it is most effective to cross-sell / up-sell to the user/consumer</p> <p><a href="http://www.grokdotcom.com/2009/03/31/does-online-browsing-bend-the-laws-of-scent-and-relevance/">http://www.grokdotcom.com/2009/03/31/does-online-browsing-bend-the-laws-of-scent-and-relevance/</a></p>Tue, 07 Apr 2009 09:03:00 GMThttp://get.boozerexperience.com/post/16887032/Does-Online-Browsing-Bend-the-Laws-ofurn:www-soup-io:1:16887032linkpersuasionecommercemarketinguxiiideas-post {"tags":["planning","content","marketing","strategy","ux","to-write"],"type":"link","title":"Influential Marketing Blog: Strategy \u0026amp; Planning","source":"http://rohitbhargava.typepad.com/weblog/strategy_planning/","body":null} <p><a href="http://rohitbhargava.typepad.com/weblog/strategy_planning/">http://rohitbhargava.typepad.com/weblog/strategy_planning/</a></p>Wed, 01 Apr 2009 12:35:54 GMThttp://get.boozerexperience.com/post/16561544/Influential-Marketing-Blog-Strategy-amp-Planningurn:www-soup-io:1:16561544linkplanningcontentmarketingstrategyuxto-write {"tags":["ux","marketing","community","to-read"],"type":"link","title":"Community Marketing: three things to do differently | emergencemarketing.com","source":"http://www.emergencemarketing.com/2009/03/10/community-marketing-three-things-to-do-differently/","body":null} <p><a href="http://www.emergencemarketing.com/2009/03/10/community-marketing-three-things-to-do-differently/">http://www.emergencemarketing.com/2009/03/10/community-marketing-three-things-to-do-differently/</a></p>Tue, 10 Mar 2009 16:54:25 GMThttp://get.boozerexperience.com/post/15315833/Community-Marketing-three-things-to-do-differentlyurn:www-soup-io:1:15315833linkuxmarketingcommunityto-read {"tags":["ux","shopping","marketing","behaviour","retail","to-read"],"type":"link","title":"How to Win Frugal Consumers and Influence Them to Buy - BusinessWeek","source":"http://www.businessweek.com/magazine/content/09_06/b4118045670299.htm","body":null} <p><a href="http://www.businessweek.com/magazine/content/09_06/b4118045670299.htm">http://www.businessweek.com/magazine/content/09_06/b4118045670299.htm</a></p>Tue, 10 Mar 2009 16:53:29 GMThttp://get.boozerexperience.com/post/15315836/How-to-Win-Frugal-Consumers-and-Influenceurn:www-soup-io:1:15315836linkuxshoppingmarketingbehaviourretailto-read {"tags":["ux","trends","advertising","digital","marketing","agency","to-read","razorfish"],"type":"link","title":"Digital Outlook Report 2009","source":"http://digitaloutlook.razorfish.com/publication/?i=13617","body":null} <p><a href="http://digitaloutlook.razorfish.com/publication/?i=13617">http://digitaloutlook.razorfish.com/publication/?i=13617</a></p>Mon, 09 Mar 2009 10:49:56 GMThttp://get.boozerexperience.com/post/15227527/Digital-Outlook-Report-2009urn:www-soup-io:1:15227527linkuxtrendsadvertisingdigitalmarketingagencyto-readrazorfish {"tags":["ux","customerservice","marketing","behaviour","to-read"],"type":"link","title":"It's Not Who Your Customers Are, It's How They Behave - Peter Merholz - HarvardBusiness.org","source":"http://blogs.harvardbusiness.org/merholz/2009/02/its-not-who-your-customers-are.html","body":null} <p><a href="http://blogs.harvardbusiness.org/merholz/2009/02/its-not-who-your-customers-are.html">http://blogs.harvardbusiness.org/merholz/2009/02/its-not-who-your-customers-are.html</a></p>Fri, 27 Feb 2009 16:58:20 GMThttp://get.boozerexperience.com/post/13819419/Its-Not-Who-Your-Customers-Are-Itsurn:www-soup-io:1:13819419linkuxcustomerservicemarketingbehaviourto-read {"tags":["ux","marketing","consumerism"],"type":"link","title":"Customer Innovations - Driving Profitable Growth","source":"http://customerinnovations.wordpress.com/","body":"* OBSERVE changes in the environment in real time\u2026 while aggressively avoiding your own strong tendency to just see what you either expect or hope to see\n * ORIENT yourself quickly to what those changes mean\u2026 being careful to challenge and revise your outdated assumptions and beliefs about reality\n * DECIDE on a course of action\u2026 chosen from range of creative alternatives most relevant to the changing environment\n * ACT in a coordinated and committed manner\u2026 while being ready to OBSERVE, ORIENT, DECIDE and ACT in order to ensure progress and enable course corrections as necessary."} <p>* OBSERVE changes in the environment in real time… while aggressively avoiding your own strong tendency to just see what you either expect or hope to see * ORIENT yourself quickly to what those changes mean… being careful to challenge and revise your outdated assumptions and beliefs about reality * DECIDE on a course of action… chosen from range of creative alternatives most relevant to the changing environment * ACT in a coordinated and committed manner… while being ready to OBSERVE, ORIENT, DECIDE and ACT in order to ensure progress and enable course corrections as necessary.</p> <p><a href="http://customerinnovations.wordpress.com/">http://customerinnovations.wordpress.com/</a></p>Mon, 16 Feb 2009 16:38:58 GMThttp://get.boozerexperience.com/post/13095978/Customer-Innovations-Driving-Profitable-Growthurn:www-soup-io:1:13095978linkuxmarketingconsumerism {"tags":["ux","ideas","marketing","Philosophy","cluetrain","business","to-read"],"type":"link","title":"The Cluetrain Manifesto - Wikipedia, the free encyclopedia","source":"http://en.wikipedia.org/wiki/Cluetrain_Manifesto","body":null} <p><a href="http://en.wikipedia.org/wiki/Cluetrain_Manifesto">http://en.wikipedia.org/wiki/Cluetrain_Manifesto</a></p>Wed, 11 Feb 2009 14:15:01 GMThttp://get.boozerexperience.com/post/12810593/The-Cluetrain-Manifesto-Wikipedia-the-free-encyclopediaurn:www-soup-io:1:12810593linkuxideasmarketingphilosophycluetrainbusinessto-read