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LukeW: Understanding Your Web Audience

the effectiveness of your site's main message is also audience-dependent. Communication cannot take place unless someone is there to interpret a message and give it meaning. How the message will be interpreted largely depends on the receiver and their state of mind, previous experiences, goals, culture, and knowledge. These factors can be used to define (and, more importantly, familiarize yourself with) your target audience.
Tags: ux personas